“When intuition and logic agree, you are always right.”
The massive diversity of industrial computers in sizes and specifications caused difficulty for us to find the commonality. After our designer looked through all the products carefully, he decided to set the start point on the circular power bottom.
“Color does not add a pleasant quality to design – it reinforces it.”
Considering the harsh environment of industrial computers usually located, our designer ruled out soft color first. Another factor to consider was that all their industrial computers were black. Therefore to emphasize the contrast and industrial vibe, we made a decision on yellow.
Project: Rebranding of Cincoze
Client: Cincoze Co., Ltd.
Industry: Computer Manufacturing
Design Scope: Branding
Cincoze is an award-winning industrial computer developer and manufacturer. They provide professional manufacture and systematic solutions for their clients. In addition, they monitor and optimize the process of quality control to fulfill high expectations from their customers.
Due to the diversity of Cincoze’s products, our designer spent time on finding the one sharing element : power bottom. In addition, we chose yellow as the main color to match their black manufactures and created a professional and industrial image. We applied the same image on their business cards, envelopes, signs, manual, discs and accessory kits.