DM (Dragon Master) is an entertainment center in Dubai. The center contains a retail store selling gaming products and an internet cafe. DM maintains its leading position in the field due to its high quality products with reasonable price and great customer service.
We emphasized the connection between logo and mascot by choosing a blazon as the main factor to rebrand Dragon Master. To find the perfect balance between logo and mascot and to unify the bilingual letters in the logo were the top 2 challenges in this case.