Tempest Gaming
“There are some things you can only learn in a storm.”
To capture the essence of the brand ‘Tempest’, our designer went on a field trip to shoot an actual dark cloud during typhoon season. The heavy clouds and the sharp logo together brought out the powerful image of the brand.
![05-2 Tempest_Branding_square1](http://goodwaydesign.com/wp-content/uploads/05-2-Tempest_Branding_square1.jpg)
![05-3 Tempest_Branding_square2](http://goodwaydesign.com/wp-content/uploads/05-3-Tempest_Branding_square2.jpg)
“The function of design is letting design function.”
The dimensions of gaming products can be various, so our task was to deliver a logo that could be identified on keycaps and on chairs. Therefore we created an applicable logo for products with variable sizes.
![05-5 Tempest_Branding_spread2](http://goodwaydesign.com/wp-content/uploads/05-5-Tempest_Branding_spread2.jpg)
![05-6 Tempest_Branding_square1](http://goodwaydesign.com/wp-content/uploads/05-6-Tempest_Branding_square1.jpg)
![05-7 Tempest_Branding_square2](http://goodwaydesign.com/wp-content/uploads/05-7-Tempest_Branding_square2.jpg)
![05-9 Tempest_Branding_square1](http://goodwaydesign.com/wp-content/uploads/05-9-Tempest_Branding_square1.jpg)
![05-10 Tempest_Branding_square2](http://goodwaydesign.com/wp-content/uploads/05-10-Tempest_Branding_square2.jpg)
Project: Branding of Tempest Gaming
Client: Tempest Gaming
Industry: Gaming / Consumer Electronics
Design Scope: Branding
Tempest gaming was established by a group of passionate players in 2018. They knew gaming products and the market very well, so they were able to create a series of great products with reasonable prices. Their excellent reputation helped them occupy a key spot in the field.
Our designer wanted to build up the tension as the storm was coming, and used the ambience on the whole brand: logo, package, mousepad, instruction manual and drivers. Therefore all the customers can feel the vibe on any aspect of the products.