Tempest Gaming
“There are some things you can only learn in a storm.”
Joel Osteen
To capture the essence of the brand ‘Tempest’, our designer went on a field trip to shoot an actual dark cloud during typhoon season. The heavy clouds and the sharp logo together brought out the powerful image of the brand.
“The function of design is letting design function.”
Micha Commeren, designer
The dimensions of gaming products can be various, so our task was to deliver a logo that could be identified on keycaps and on chairs. Therefore we created an applicable logo for products with variable sizes.
Project: Branding of Tempest Gaming
Client: Tempest Gaming
Industry: Gaming / Consumer Electronics
Design Scope: Branding
Tempest gaming was established by a group of passionate players in 2018. They knew gaming products and the market very well, so they were able to create a series of great products with reasonable prices. Their excellent reputation helped them occupy a key spot in the field.
Our designer wanted to build up the tension as the storm was coming, and used the ambience on the whole brand: logo, package, mousepad, instruction manual and drivers. Therefore all the customers can feel the vibe on any aspect of the products.