TREE is a fashion boutique for foreign brands. The owner wanted to provide a comfortable and quiet place for shoppers to get away from their daily life, so he decorated the whole store with wooden materials and plants.
To capture the atmosphere in TREE, our designer created the character in a longer ratio as if it was a tree. The whole structure of the logo will be similar to walking in the forest. Customers can definitely feel the peaceful vibe just by looking at the store logo.