Dragon Master

Rebranding of Dragon Master

More Info

“Asymmetry is the rhythmic expression of functional design.”

Jan Tschichold

The logo blazon contains D&M, and we created the asymmetrical aesthetic in minimal lines.

Different combinations of logo and mascot were unified by a thoughtful color scheme and consistent style.

“The limits of my language are the limits of my world.”

Ludwig Wittgenstein

We designed a new font to keep the Arabic letters in harmony with the English letters. The final result was a clear and well-balanced logo.

Project: Rebranding of Dragon Master

Client: Dragon Master

Industry: Gaming / Consumer Electronics

Design Scope: Branding, Prints, Digital, Merchandise

DM (Dragon Master) is an entertainment center in Dubai. The center contains a retail store selling gaming products and an internet cafe. DM maintains its leading position in the field due to its high quality products with reasonable price and great customer service.

We emphasized the connection between logo and mascot by choosing a blazon as the main factor to rebrand Dragon Master. To find the perfect balance between logo and mascot and to unify the bilingual letters in the logo were the top 2 challenges in this case.

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